Privacy Policy

Privacy is important to us! Here we explain how we handle your data:

1. Who is responsible?

ATHENA Bodywear belongs to Maximum Lifestyle, a company in the Netherlands. They are responsible.

Address: Scheepsbouwersweg 1h, 1121 PC Landsmeer, Netherlands
Email: support@athenabodywear.com
Phone: +3197010281289

They are responsible for ensuring that everything regarding your data complies with the GDPR.

2. What happens to your data?

We store information when you:

place an order with us (name, address, email, payment details),
browse our website (IP address, browser information),
subscribe to our newsletter (only with your consent).

Why we need this: to process orders, deliver, handle payments, communicate with you, and for advertising (if you have agreed).

Why are we allowed to do this?

Because it is necessary to process your order (Art. 6 para. 1 lit. b GDPR).
Because the law requires it (e.g. tax obligations) (Art. 6 para. 1 lit. c GDPR).
Because you have given consent (e.g. newsletter, cookies) (Art. 6 para. 1 lit. a GDPR).
Because we have a legitimate interest (e.g. website security) (Art. 6 para. 1 lit. f GDPR).

3. Sharing with Third Parties

We only share data to the extent necessary for fulfilling the contract (e.g. payment providers, shipping service providers).
Our shop is operated via Shopify Inc. Data may be processed in countries outside the EU/EEA, particularly Canada and the USA. Shopify complies with the EU-US Data Privacy Framework.
Further information: Shopify Privacy.

4. Payment Processing

If you pay via a direct payment gateway, payment data is processed in encrypted form according to PCI-DSS standards.
Your data is only stored as long as required for the transaction.

5. Analytics and Marketing Tools

We use Google Analytics to analyze website usage.

Provider: Google Ireland Ltd.
Processed data: IP address (with anonymization), usage behavior.
Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR) via the cookie banner.
You can withdraw your consent at any time: Google Analytics Opt-out.

6. Cookies

Our website uses cookies to enable basic functions (e.g. shopping cart, login) and to carry out analytics and marketing activities.

Necessary cookies: required for operation of the website.
Analytics & Marketing cookies: only with consent.

You can change or withdraw your consent at any time via the cookie banner on our website.

Further information about Shopify cookies: Shopify Cookies.

7. Data Security

Your data is transmitted via SSL encryption and stored on secure servers. We comply with all PCI-DSS standards and apply industry-standard security measures.

8. Your Rights

You have the right at any time to:

Access (Art. 15 GDPR)
Rectification (Art. 16 GDPR)
Erasure (Art. 17 GDPR)
Restriction of processing (Art. 18 GDPR)
Data portability (Art. 20 GDPR)
Objection to processing (Art. 21 GDPR)
File a complaint with a data protection authority (e.g. Autoriteit Persoonsgegevens NL or the competent authority of your place of residence).

9. Changes

We reserve the right to modify this privacy policy at any time. The version published on our website shall apply.