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Privacy Policy

Data privacy is important to us! Here we explain how we handle your data:

1. Who is responsible?
ATHENA Bodywear belongs to Maximum Lifestyle, a company in the Netherlands. They'll take care of it.

They are responsible for ensuring that everything related to your data complies with the GDPR.

2. What happens to your data?
We store information when you:

  • what you order from us (name, address, email, payment details),
  • when you browse our site (IP address, browser information),
  • subscribe to our newsletter (only with your consent).

What we need it for: processing orders, delivering, paying, talking to you, advertising (if you have agreed).

Why are we allowed to do that?

  • Because it is necessary to process your order (Art. 6 para. 1 lit. b GDPR).
  • Because the law says so (e.g. tax) (Art. 6 para. 1 lit. c GDPR).
  • Because you said yes (e.g. newsletter, cookies) (Art. 6 para. 1 lit. a GDPR).
  • Because we have a legitimate interest in doing so (e.g., website security) (Art. 6 para. 1 lit. f GDPR).

3. Disclosure to third parties

  • We only share data to the extent necessary for the fulfillment of the contract (e.g., with payment providers, shipping service providers).
  • Our shop is powered by Shopify Inc. Data may be processed in countries outside the EU/EEA, particularly Canada and the USA. Shopify complies with the EU-US Data Privacy Framework.
  • Further information: Shopify Privacy Policy .

4. Payment processing
When you pay via a direct payment gateway, payment data is processed encrypted according to PCI-DSS.
Your data will only be stored for as long as is necessary for the transaction.

5. Analytics and Marketing Tools
We use Google Analytics to analyze website usage.

  • Provider: Google Ireland Ltd.
  • Data processed: IP address (with anonymization), usage behavior.
  • Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR) via the cookie banner.
  • You can withdraw your consent at any time: Google Analytics Opt-out.

6. Cookies
Our website uses cookies to enable basic functions (e.g. shopping cart, login) and to carry out analyses and marketing measures.

  • Necessary cookies: required for the operation of the site.
  • Analytics and marketing cookies: only with your consent.

You can change or withdraw your consent at any time via the cookie banner on our website.

More information about Shopify cookies: Shopify cookies .

7. Data security
Your data is transmitted via SSL encryption and stored on secure servers. We comply with all PCI-DSS standards and apply industry-standard security measures.

8. Your rights
You have the right to:

  • Right of access (Art. 15 GDPR)
  • Rectification (Art. 16 GDPR)
  • Erasure (Art. 17 GDPR)
  • Restriction of processing (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Right to object to processing (Art. 21 GDPR)
  • Complaint to a data protection authority (e.g. Autoriteit Persoonsgegevens NL or the competent authority in your place of residence).

9. Changes
We reserve the right to amend this privacy policy at any time. The version published on our website is the authoritative one.